April 2017

Peter Drucker needs no further introduction. He is known as the father of modern management theory. His quote “Culture eats strategy for breakfast” has remained one of the profound ones (among many). This quote is equally applicable in executing the digital initiatives since, at its core,digital transformation is all about the disruption and about change. […]

Given below are 5 ways to humanize (& ultimately ignite) your brand: Listen and Participate, Don’t just Talk about Yourself- Remember there is a reason why is it called social media. It’s about interaction and about sharing thoughts and ideas. It’s equally about listening to your marketplace as much as about talking about yourself or