November 2019

“No! Your team doesn’t understand what I want!” “Great. Can you create a banner out of my Facebook display picture?” “Can you make this cartoon look realistic? I want it to be like a photograph!”   Time and time again, we hear the phrase, “The customer is always right.” But that doesn’t mean every customer […]

Until a few years ago, say the last half decade, companies still debated the relevance of digital marketing. Though many organizations the world over had already begun the transition to digital in a big way, others did not go beyond the basics. By basics we mean having a functional company website with service pages etc.

Photo credits: rawpixel Starting a business can be an intimidating experience; the last thing you want is to have it tainted by myths that appear to be true! But remember there are myths and misconceptions attached to everything in this world so should it deter you from your path to success? Absolutely not! What you

You draft an email, only to delete all of it. You jot down ideas for a presentation, only to cut them out and throw away the piece of paper. You spend several hours working on a task that takes your colleagues 45 minutes. You tell yourself it’s the only way to achieve success. Your mind

If you wish to establish your brand in the global market, the first step is creating an online presence. With so many brands competing for the number one spot, it makes one wonder how they can cut through tough competition and come out successful. Creating a powerful social media marketing strategy is the best way.

“People don’t buy goods and services. They buy relations, stories, and magic.” – Seth Godin   Contrary to what most businesses believe, marketing isn’t about selling a service or product. It’s about connecting with your target audience. It’s about educating them about your brand. It’s about using different ideas, concepts, and research to establish your brand