Makarand Utpat

Articles

Avoid the Three Most Common Mistakes Non-Profits Make with Crowdfunding

You’ve probably at least heard about crowdfunding or crowdsourcing even if you’re not exactly sure what it is or how it works. Crowdfunding is a relatively new alternative financing method for startup businesses, saviors for old businesses and methods of funding families that have suffered tragic events. All of its uses are yet unclear as […]

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If You’re Not Engaged in Digital Marketing You’re Missing the Digital Age

I have a question for you. Are you a dinosaur trying to do business in the digital age without the aid of digital marketing? I know there are many folks clinging to the old-fashioned/traditional ways of marketing their businesses out there. Many businesses come kicking and screaming into digital marketing. The funny thing is, once

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Your Non-Profits’ Fundraising Efforts: Forethought or Afterthought?

Non-profit and fundraising are like peanut butter and jelly, spaghetti and meatballs, fish and chips. You get the idea: They go best together. One without the other just doesn’t cut it. Yet somehow, fundraising always falls to the bottom of many non-profits’ priority lists in the blink of an eye. Forethought: careful thinking or planning

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