6 Benefits of Creating Online Courses

September 30, 2020

Online learning has transformed how people access information, learn and acquire new skills. During the last decade, online courses – of […]

What Is Direct Response Copywriting? 8 Tips to Drive Your Sales

September 28, 2020

Direct response copywriting is a marketing or advertising strategy in which the copywriter’s goal is to generate an immediate attention […]

7 Winning Strategies that Successful People use to Overcome Their Weaknesses

December 15, 2019

Photo credits: jannoon028 Strategy-making is a skill some people are born with. However, it doesn’t mind that over time, with […]

Apply Now! 8 Productivity Apps That Help You Run Your Business Better!

December 14, 2019

Photo credits: creativeart In the competitive market of today’s world economy, businesses are always finding ways to outdo their competitors! […]

7 Things Entrepreneurs Need to Know About Digital Marketing

December 13, 2019

As an entrepreneur, you are well aware of the importance of marketing and how it works. All marketing businesses use […]

Facebook Algorithm Update and What Its Means for Your Business

December 12, 2019

Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give […]

Branded or Brand-Dead? How Your Online Image Can Affect Sales

December 11, 2019

A study conducted by Nielson shows that word-of-mouth marketing is still the most powerful and effective way to advertise your services. […]

Signs You Need A Digital Marketing Consultant To Rescue Your Business

December 10, 2019

Whether you own a startup, a small, medium or an established company, creating a digital marketing is crucial for your […]

The Art Of Negotiating: How To Do It Well

December 9, 2019

Negotiating is not just a part of business. It is a part of everyday life and something many of us […]

5 Ways Successful Startups Motivate Their Employees

December 8, 2019

Building and running a successful startup is every entrepreneurs dream but not everybody’s piece of cake. Though there are numerous […]

5 Rules To Implement In Your New Startup Office

December 7, 2019

Udacity; Vox Media; Uptake; DraftKings—what do these names have in common? They’re all startups that didn’t exist 5 years ago—and are […]

5 Major Challenges All Businesses Face

December 6, 2019

Photo credits: rawpixel Starting a new business is similar to bringing a child into this world because just like first-time […]

Gaged and Engaged: Customer Engagement Techniques for All Startups

December 5, 2019

It goes without saying that customers today are well-informed and not as impressionable as they used to be two decades […]

7 Lessons That Could Save Your Business and Lead to Success

December 4, 2019

The idea of owning a business is very appealing, and understandably so. You get to be your own boss,  control […]

6 Essential Email Marketing Tips You Need To Make Your Business Successful

December 3, 2019

Most people associate email with being “old school.” But according to a report published by the Pew Research Center, 92 percent of […]

How to Avoid Burning Out While Building Your Business

December 2, 2019

As some of you may already know, starting up and building on your own business takes time, resources and energy. […]

5 Ways to Get Back up When You’ve Made a Business Mistake

December 1, 2019

It’s true that success comes in different forms but let’s get one thing out of the way: running a business […]

The 5 Common Myths Associated With Starting a Business

November 30, 2019

Starting your own business can be an enjoyable and thrilling process. At the same time, it does not come without […]

Realizing Your Unique Value Proposition

November 30, 2019

Digital Marketing Tips to Boost Your Brand Presence

November 29, 2019

Websites aren’t just webpages where your target audience comes to collect information about your; they are also your greatest sources […]

Effective Strategies For Business Development

November 29, 2019

How Your Website Can Make or Break Your Reputation

November 28, 2019

Investing in a well-designed website is not longer an option, but a necessity. Whether you own a small, medium or […]

The Science Behind Boosting Product Sales

November 28, 2019

“Team” Doesn’t Have An ‘I’: 5 Powerful Strategies for Building A Great Team

November 27, 2019

They say that your customers will never love your company until your employees do. They’re right. Your employees are your […]

The Importance Of Seeking Consultation

November 27, 2019

Say Hello: 5 Customer Engagement Techniques to Build a Strong Relationship with Your Clients

November 26, 2019

As an entrepreneur, you already know how important great customer service is. Connecting with clients and building a strong relationship […]

Digital Marketing Strategies For Startups

November 26, 2019

Stop Stressin’ Me Out! 4 Ways to Handle Tough, Finicky Clients

November 25, 2019

“No! Your team doesn’t understand what I want!” “Great. Can you create a banner out of my Facebook display picture?” […]

Digital Marketing: A Look At The Numbers

November 25, 2019

Goin’ Digital: Does Your Business Need Digital Marketing in 2019?

November 24, 2019

Until a few years ago, say the last half decade, companies still debated the relevance of digital marketing. Though many […]

Rumor Has It: Avoid These 6 Myths When Starting a Business

November 23, 2019

Photo credits: rawpixel Starting a business can be an intimidating experience; the last thing you want is to have it […]

Letting Go of Perfection: Why Perfectionists Cannot Be Successful Entrepreneurs

November 22, 2019

You draft an email, only to delete all of it. You jot down ideas for a presentation, only to cut […]

Creating a Powerful, Impactful Social Media Strategy for Your Brand

November 21, 2019

If you wish to establish your brand in the global market, the first step is creating an online presence. With […]

Do Your Clients Trust You? 8 Ways to Create a Trustworthy Digital Brand

November 20, 2019

“People don’t buy goods and services. They buy relations, stories, and magic.” – Seth Godin   Contrary to what most […]

Makarand Utpat Profile

July 6, 2019

Digital Marketing Consultant, Best-Selling Author and Motivational Speaker Makarand grew up in Mumbai, India right next to the 3rd largest […]

The Science behind Boosting Product Sales

October 18, 2018

Effective Strategies for Business Development

October 18, 2018

7 Things Entrepreneurs Need to Know About Digital Marketing

October 18, 2018

As an entrepreneur, you are well aware of the importance of marketing and how it works. All marketing businesses use […]

Digital Marketing Tips to Boost Your Brand Presence

October 15, 2018

Websites aren’t just webpages where your target audience comes to collect information about your; they are also your greatest sources […]

How Your Website Can Make or Break Your Reputation

October 12, 2018

Investing in a well-designed website is not longer an option, but a necessity. Whether you own a small, medium or […]

Facebook Algorithm Update and What Its Means for Your Business

October 8, 2018

Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give […]

Signs You Need A Digital Marketing Consultant To Rescue Your Business

October 5, 2018

Whether you own a startup, a small, medium or an established company, creating a digital marketing is crucial for your […]

Branded or Brand-Dead? How Your Online Image Can Affect Sales

October 1, 2018

A study conducted by Nielson shows that word-of-mouth marketing is still the most powerful and effective way to advertise your […]

Give Yourself these 4 Powerful Permissions to Succeed and to be Happy

July 17, 2018

All of us are trying to achieve happiness in some form of another. The definition of happiness and success varies […]

Self Reflections on 4th July Holiday- Don’t Be Prisoner of Your Own Thoughts

July 4, 2018

Today is 4th July. United States celebrates its independence as a country. It’s a national holiday and many of us […]

World Says Goodbye to Anthony Bourdain, but Not to His Legacy- A True Inspiration

June 18, 2018

Life is predictably, unpredictable. One moment, you have collapsed at the rock bottom and the next, you are at the […]

3 Digital Marketing Trends You Should Follow in 2018

June 4, 2018

It’s June 2018! We’re 18 years into the new millennium. Digital realm is engulfing the mankind in every aspect of […]

4 Common Digital Marketing Mistakes (and How to Avoid them)

May 27, 2018

If you are a business owner, marketing director, solopreneur,  chief marketing officer or a startup, chances are that you have […]

The Importance of 3Cs in Life- Choice, Chance and Change!

May 23, 2018

Life is all about taking bull by the horn. If we don’t do it, it just passes us by.   […]

Want Shocking Revelation of Law of Attraction? Read How I met John Lee Dumas (JLD)

May 20, 2018

Earlier I used to believe that there is such thing as coincidence. However, nowadays I don’t believe that it may […]

Getting Started with Digital Marketing? Don’t Break a Sweat!

February 23, 2018

When Michael Dubin launched Dollar Shave Club in early 2012, the idea that the small, independent shaving company would be […]

#1 Secret You Need to Know about Succeeding with Social Media

February 5, 2018

We are living in an unprecedented era. Today’s gig economy is about the integration of the physical and the virtual […]

Turbo-charge Your Lead Generation- How to Fix 5 Costly Mistakes that are Costing You Thousands of Dollars

January 31, 2018

In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they […]

Facebook Advertising- What and How

January 26, 2018

As of September 2017, Facebook has 2.07 billion active users with around 1.75 billion mobile users. These two numbers alone […]

3 Ways You Can Reinvent Content Marketing Without Looking Like An Amateur

November 15, 2017

Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and […]

How to Cheat at Diwali Festival and Get Away With It (Legally)

October 18, 2017

In US, during the winter time we start to think about Halloween, Thanksgiving, and Christmas. While I cherish it, I […]

Ultimate Guide to Get Started on a Blog

October 12, 2017

If you are reading this, then you are probably thinking of creating or starting a blog. If you are already […]

What Is Facebook Business Manager and Why Do I Need It

September 28, 2017

Among the many small business owners who give up on Facebook Advertising efforts, the most cited reason is they don’t […]

4 Ways To Create Value With Content: Text, Podcast, Visual Content, and Video

September 20, 2017

The mantra of major marketing companies is, “Content is king.” Today, with social media, everyone is a media company. Today, […]

Don’t Worry About Overexposure In Social Media Marketing

August 25, 2017

If we humans have learned anything over the eons, it is that repetition is critical to success in most aspects […]

Making Local Facebooks Ads Effective

August 17, 2017

In the recent past I’ve posted blogs and articles about how to get started with advertising on Facebook. I’ve talked […]

Life without Social Media: Is it Nirvana? Are We Ready?

July 25, 2017

Can you live w/o social media and still thrive? I wouldn’t have thought so but apparently you can. Watch and […]

7 sure-fire ways to social media detox and enjoy your life again

July 24, 2017

There is no denying that the social media has become an inseparable part of our lives. Interacting face-to-face or calling […]

Are You Reaping The Rewards of Facebook Advertising?

July 11, 2017

You’ve probably heard how profitable it can be to advertise on Facebook. Maybe you’ve even ventured into it without any […]

Facebook Advertising Allows For Precise Interest Targeting

July 6, 2017

Advertising on Facebook offers small business owners and entrepreneurs some of the most precise ways to reach your target market. […]

Two Top Email Marketing Segmentation Considerations

June 15, 2017

You’re well on your way to building a robust email list. Now’s the time to look at the information you’ve […]

How To Create, Cultivate and Grow Your Email List

May 9, 2017

Springtime is here and typically at this time of year our thoughts turn to new growth as the world around […]

Building Your Email List is of The Utmost Importance

May 4, 2017

If you are just beginning to explore digital marketing for your business you must turn your attention to building a […]

Is Your Culture Eating Strategy for Breakfast? 7 Tips for Digital Initiatives

April 21, 2017

Peter Drucker needs no further introduction. He is known as the father of modern management theory. His quote “Culture eats […]

5 Ways to Humanize Your Brand

April 20, 2017

Given below are 5 ways to humanize (& ultimately ignite) your brand: Listen and Participate, Don’t just Talk about Yourself- […]

Warm Up To Lead Generation for Successful Digital Marketing

April 4, 2017

If you’re new to digital marketing there’s one thing you need to do before diving in. And this advice applies […]

Get Personal and Be Content if Your Content Builds Relationships

March 30, 2017

Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a […]

Using Mobility to build Brand Affinity

March 21, 2017

I was about to leave for work. I realized that the tire was busted. I called AAA and they said […]

Billionaire Mukesh Ambani’s 5 Brilliant Tips on Success

March 17, 2017

Mukesh Ambani is India’s Business Tycoon with a net worth of $23 Billions and the owner of Reliance Industries which […]

7 Steps- Do You Know Your Unique Value Proposition?

March 17, 2017

Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice […]

Sir Issac Newton’s 2 Extraordinary Lessons

March 17, 2017

Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. […]

Today, Digital Marketing is a Necessity

March 10, 2017

Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, […]

If You’re Not Engaged in Digital Marketing You’re Missing the Digital Age

February 20, 2017

I have a question for you. Are you a dinosaur trying to do business in the digital age without the […]

Non-Profits Can Profit from Crowdfunding

February 14, 2017

In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific […]

3 Incredible Leadership Transformation Lessons by Tom Brady

February 10, 2017

Last week, in the AFC 2017 championship game, Pittsburg Steelers were blown awayby New England Patriots. Pats won 36-17. What […]

Part 2- 10 Tips to Ignite Marketing Campaigns and Win Customers

January 12, 2017

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking […]

It’s Time for Non-Profits to Take Advantage of Social Media

January 10, 2017

Since I’ve been working with non-profit organizations, I’ve noticed a definite lack of interest in, even resistance to venturing into […]

At Last, the Secret to deal with IRS is Revealed

January 5, 2017

IRS sent us an inquiry. The notice asked to pay the penalties for the carryover amount from the prior year […]

Goodbye 2016 with Loads of Gratitude

January 5, 2017

In Aug 2016, I visited Taj Mahal, New Delhi, and Agra, with my wife and my kids. It was our […]

Life is About Possibilities, Not Problems

January 5, 2017

A cleaning lady has been coming to our house. Even though uneducated in English, she fills that void with great […]

Part 1- 10 Keys to Ignite Marketing Campaigns and Win Customers

January 5, 2017

“Make your marketing so useful that people would pay you for it.” – Jay Baer, Marketing Consultant, Speaker, and New […]

What Wikipedia Can’t Tell You About Marketing Trifecta- 5 Minute Guide

January 5, 2017

Have you come across your colleagues or friends who respond to emails better than phone calls and vice versa? Or […]

Are You Prepared to Make the Most During the Season of Giving?

November 20, 2016

As any non-profit organization knows, this is the time of year when most donations come in. Typically, this is when […]

Understand the Function of Nonprofit Bylaws

November 11, 2016

When you start a nonprofit organization you are probably far more interested in the function of your organization within the […]

Elaborating on Building The DNA of Trust in Your Non-Profit

October 17, 2016

Last month, I wrote about the importance of infusing your non-profit with the DNA of trust. I briefly touched on […]

Instill Your Nonprofit with the DNA of Trust

September 28, 2016

Trust is the fundamental building block of developing strong relationships. And, in upstart and mature nonprofit organizations alike, trust must be the […]

Digital Marketing: Infographic Tribute to Stephen Covey’s Timeless Principles

September 6, 2016

My Infographic that depicts comparisons between Digital Marketing and Stephen Covey’s (one of the) timeless principles. Hope you like it. […]

What Do You See for the Future of Your Budding Non-Profit?

August 20, 2016

Can you see what the future looks like for the non-profit organization you are just dreaming into existence? If you […]

Leadership Tips to Keep Your Non-Profit Passion Pumped Up!

August 11, 2016

You have a vision. You share the vision. You gather a small group of people who seem to share the […]

3 Ways the Zero-Based Thinking helps to Move Your Digital Needle

May 3, 2016

“Give me a long enough lever…. and I shall move the Earth.” —Archimedes It’s said that if you keep doing […]

Ability to say “No”- Can Donald Trump win GOP Nomination?

February 26, 2016

It is said that high achievers and great leaders are good at saying “Yes” but also “No”. In fact, their […]

Why Positive Mental Attitude is Important?- Be The Hunter Rather Than Being The Hunted

January 22, 2016

Every year, our group conducts an annual team meeting that is geared towards satisfying 3 goals, namely: Celebrate organizational successes. […]