Blog
15 Ways to Expand your Brand’s Social Media Reach
May 1, 2022
Social media campaigns can do wonders for a company’s brand promotion. This online channel alone can warrant a company’s success in […]
What is an Integrated Marketing Campaign, and How Can it Benefit Your Brand?
April 29, 2022
Business organizations are rapidly discovering newer ways to convey their message to their target audience. There are thousands of platforms […]
7 Secrets to Make Your Website Stand Out and Make It Noticeable
March 8, 2022
With technological developments in the last decade, alongside a pandemic isolating the world into their own homes; a lot has […]
How to Effectively Promote Your Brand in 2022
March 4, 2022
When running a business there are a number of things that are extremely important—like the right kind of product, customers, […]
8 Examples of Brand Influencer Marketing
December 19, 2021
From startups to multinationals, everyone can benefit from influencer marketing. It has been established as one of the most important […]
Twitter Marketing—Learn From the Experts to Market Your Brand on Twitter
December 16, 2021
Gone are the days when billboard marketing or TV advertisements were the only ways to get noticed by your audience. […]
The Recipe for Staying Relevant in the Digital World
December 8, 2021
Digital platforms play a major role in promoting the reach and growth of businesses.
Why the Number of Followers Is NOT Proportionate To the Number of Sales
December 6, 2021
Brands often consider the number of followers on their social media pages as a true reflection of their success. Social media […]
What is a Landing Page and How Does It Work?
October 20, 2021
If you’re a neophyte to the world of digital marketing, you may be thinking, what landing pages are and how […]
Importance of Social Proof in Marketing
October 18, 2021
Ever purchased a home appliance without taking reviews from your friends or other customers? Probably not.
5 Reasons You Need an Integrated Digital Marketing Strategy
September 15, 2021
In a world where innovative technology and the internet run and control everything, you can’t expect your business and brand […]
What Is Marketing Funnel and How to Generate Leads?
September 13, 2021
With advancements in technology in the last few decades, marketing and digital marketing have come to the forefront helping business […]
3 Metrics to Track Social Media Marketing ROI
June 15, 2021
Before the pandemic, digital marketing industry experts attributed over 36 billion USD to social media marketing campaigns. This number rose […]
Ways to Recover From Google Penalties
June 9, 2021
When it comes to google penalties, the internet is replete with misinformation and users are full of FUD, i.e., fear, […]
Are You Ready for Podcasting?
May 19, 2021
Podcasting is a powerhouse of talent that’s becoming increasingly popular among businesses. What once used to be a modest platform […]
Diving Into The Human Element of Digital Marketing
May 19, 2021
Hardly a day goes by when someone doesn’t mention the lack of human interaction that occurs as our world becomes […]
Digital Marketing Duo: A Trend That’s Here To Stay Plus 7 Daily Tasks That Could Be Deadly If Forgotten
May 11, 2021
Digital Marketing is the future. It is a well-established fact that traditional marketing is no longer the way to reach […]
Beginners’ Guide to Creating Instagram Content: 5 Ways to Win
May 4, 2021
There’s a reason we call IG the king of all social media platforms. It’s because it offers a beautiful layout, […]
How To Give Instagram Users What They Crave
April 28, 2021
As a business owner, the first question you probably have is, “What exactly do Instagram users crave?” The truth is […]
If You’re Serious About Growing Your Business Get Serious About Vlogs
April 19, 2021
If you are in business offering a product or service, you must become aware of the power of video blogs […]
Understanding The 3 Legs Of Online Traffic-Paid, Owned and Earned
April 12, 2021
If you’ve ever seen a 3-legged stool, you’ll understand that unlike a chair, it needs all three legs to be […]
7 Mistakes to Avoid as an Entrepreneur
March 30, 2021
Entrepreneurship is a substitute term for risks and rewards. This is a platform where you can do things at your […]
Why Is Personal Development Necessary For Entrepreneurs?
March 25, 2021
“You cannot dream yourself into a character; you must hammer and forge yourself one.” ―Henry David Thoreau
Make Your Business Go Viral with the Power of Video Content Marketing
March 23, 2021
Regardless of which industry your business presides in, you have probably wondered how exactly is it that you can get […]
Learn How to Walk Your Talk
March 18, 2021
We often find ourselves setting goals and claiming to reach bars that seem all talk and no action. Think of […]
How Small Businesses Should Get Started With Digital Marketing
March 11, 2021
When Michael Dubin launched Dollar Shave Club in early 2012, the idea that the small, independent shaving company would be able […]
6 Secrets to an Effective Email Marketing Campaign
March 9, 2021
The best businesses in the world make it a point to integrate email marketing into their overall marketing strategy. It’s […]
5 Strategies That Will Take Your Business Negotiations to the Next Level
March 2, 2021
What are the essential skills required to achieve success in any industry? Does effective networking govern your career prospects? Are […]
4 Common Digital Marketing Problems and Their Solutions
February 25, 2021
Digital marketing provides a business with a variety of avenues to explore in order to attract more customers to the […]
4 Benefits of Thumbnails in Video Marketing
February 22, 2021
Thumbnails can make all the difference when a viewer decides to watch a second video or click on one of […]
How to Get Started with Your YouTube Channel
February 18, 2021
Be it to watch how-to videos, ASMR meditation, movies, or songs, YouTube has become the go-to option for everyone. Each […]
SEO 101: An Overview of SEO and Why Your Business Needs It
January 5, 2021
For the longest time, there was a misconception out there that digital marketing was only for businesses that could afford […]
Pro Tips for a Killer Website
January 4, 2021
So you’ve launched a new business and have a website ready to establish your online presence. That should be enough […]
Give Yourself these 4 Powerful Permissions to Succeed and to be Happy
December 31, 2020
All of us are trying to achieve happiness in some form of another. The definition of happiness varies from person […]
5 Strategies That Will Take Your Business Negotiations to the Next Level
December 28, 2020
What are the essential skills required to achieve success in any industry? Does effective networking govern your career prospects? Are […]
5 Fears That Every Entrepreneur Must Conquer
December 24, 2020
In every aspect of life for people coming from all walks of life, there are fears that exist. They can […]
4 Common Digital Marketing Problems and Their Solutions
December 21, 2020
Digital marketing provides a business with a variety of avenues to explore in order to attract more customers to the […]
3 Reasons Self Development is Crucial for Success
December 17, 2020
Self development is something that is talked about quite often, but rarely is it ever really explained. It is essentially […]
3 Digital Marketing Trends You Should Follow in 2021
November 19, 2020
Twenty years into the new millennium; humankind is moving more and more towards the digital realm in every aspect of […]
Digital Marketing Tools You Can Use For Free
November 19, 2020
The growth and development in technology has made it imperative for businesses to operate online. And to remain successful online, […]
Facebook Business Suite – Faster and Easier Way to Manage Your Business
October 29, 2020
Facebook introduced its business suite on 17th September 2020. Facebook and Instagram are two of the most popular social media platforms in […]
Instagram Reels Explained
October 28, 2020
Instagram Reels launched in August 2020, as a subsidiary app of the all-encompassing pre-existing Instagram platform. With Instagram already diversifying into […]
6 Benefits of Creating Online Courses
September 30, 2020
Online learning has transformed how people access information, learn and acquire new skills. During the last decade, online courses – of […]
What Is Direct Response Copywriting? 8 Tips to Drive Your Sales
September 28, 2020
Direct response copywriting is a marketing or advertising strategy in which the copywriter’s goal is to generate an immediate attention […]
7 Winning Strategies that Successful People use to Overcome Their Weaknesses
December 15, 2019
Photo credits: jannoon028 Strategy-making is a skill some people are born with. However, it doesn’t mind that over time, with […]
Apply Now! 8 Productivity Apps That Help You Run Your Business Better!
December 14, 2019
Photo credits: creativeart In the competitive market of today’s world economy, businesses are always finding ways to outdo their competitors! […]
7 Things Entrepreneurs Need to Know About Digital Marketing
December 13, 2019
As an entrepreneur, you are well aware of the importance of marketing and how it works. All marketing businesses use […]
Facebook Algorithm Update and What Its Means for Your Business
December 12, 2019
Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give […]
Branded or Brand-Dead? How Your Online Image Can Affect Sales
December 11, 2019
A study conducted by Nielson shows that word-of-mouth marketing is still the most powerful and effective way to advertise your services. […]
Signs You Need A Digital Marketing Consultant To Rescue Your Business
December 10, 2019
Whether you own a startup, a small, medium or an established company, creating a digital marketing is crucial for your […]
The Art Of Negotiating: How To Do It Well
December 9, 2019
Negotiating is not just a part of business. It is a part of everyday life and something many of us […]
5 Ways Successful Startups Motivate Their Employees
December 8, 2019
Building and running a successful startup is every entrepreneurs dream but not everybody’s piece of cake. Though there are numerous […]
5 Rules To Implement In Your New Startup Office
December 7, 2019
Udacity; Vox Media; Uptake; DraftKings—what do these names have in common? They’re all startups that didn’t exist 5 years ago—and are […]
5 Major Challenges All Businesses Face
December 6, 2019
Photo credits: rawpixel Starting a new business is similar to bringing a child into this world because just like first-time […]
Gaged and Engaged: Customer Engagement Techniques for All Startups
December 5, 2019
It goes without saying that customers today are well-informed and not as impressionable as they used to be two decades […]
7 Lessons That Could Save Your Business and Lead to Success
December 4, 2019
The idea of owning a business is very appealing, and understandably so. You get to be your own boss, control […]
6 Essential Email Marketing Tips You Need To Make Your Business Successful
December 3, 2019
Most people associate email with being “old school.” But according to a report published by the Pew Research Center, 92 percent of […]
How to Avoid Burning Out While Building Your Business
December 2, 2019
As some of you may already know, starting up and building on your own business takes time, resources and energy. […]
5 Ways to Get Back up When You’ve Made a Business Mistake
December 1, 2019
It’s true that success comes in different forms but let’s get one thing out of the way: running a business […]
The 5 Common Myths Associated With Starting a Business
November 30, 2019
Starting your own business can be an enjoyable and thrilling process. At the same time, it does not come without […]
Realizing Your Unique Value Proposition
November 30, 2019
Digital Marketing Tips to Boost Your Brand Presence
November 29, 2019
Websites aren’t just webpages where your target audience comes to collect information about your; they are also your greatest sources […]
Effective Strategies For Business Development
November 29, 2019
How Your Website Can Make or Break Your Reputation
November 28, 2019
Investing in a well-designed website is not longer an option, but a necessity. Whether you own a small, medium or […]
The Science Behind Boosting Product Sales
November 28, 2019
“Team” Doesn’t Have An ‘I’: 5 Powerful Strategies for Building A Great Team
November 27, 2019
They say that your customers will never love your company until your employees do. They’re right. Your employees are your […]
The Importance Of Seeking Consultation
November 27, 2019
Say Hello: 5 Customer Engagement Techniques to Build a Strong Relationship with Your Clients
November 26, 2019
As an entrepreneur, you already know how important great customer service is. Connecting with clients and building a strong relationship […]
Digital Marketing Strategies For Startups
November 26, 2019
Stop Stressin’ Me Out! 4 Ways to Handle Tough, Finicky Clients
November 25, 2019
“No! Your team doesn’t understand what I want!” “Great. Can you create a banner out of my Facebook display picture?” […]
Digital Marketing: A Look At The Numbers
November 25, 2019
Goin’ Digital: Does Your Business Need Digital Marketing in 2019?
November 24, 2019
Until a few years ago, say the last half decade, companies still debated the relevance of digital marketing. Though many […]
Rumor Has It: Avoid These 6 Myths When Starting a Business
November 23, 2019
Photo credits: rawpixel Starting a business can be an intimidating experience; the last thing you want is to have it […]
Letting Go of Perfection: Why Perfectionists Cannot Be Successful Entrepreneurs
November 22, 2019
You draft an email, only to delete all of it. You jot down ideas for a presentation, only to cut […]
Creating a Powerful, Impactful Social Media Strategy for Your Brand
November 21, 2019
If you wish to establish your brand in the global market, the first step is creating an online presence. With […]
Do Your Clients Trust You? 8 Ways to Create a Trustworthy Digital Brand
November 20, 2019
“People don’t buy goods and services. They buy relations, stories, and magic.” – Seth Godin Contrary to what most […]
Makarand Utpat Profile
July 6, 2019
Digital Marketing Consultant, Best-Selling Author and Motivational Speaker Makarand grew up in Mumbai, India right next to the 3rd largest […]
The Science behind Boosting Product Sales
October 18, 2018
Effective Strategies for Business Development
October 18, 2018
7 Things Entrepreneurs Need to Know About Digital Marketing
October 18, 2018
As an entrepreneur, you are well aware of the importance of marketing and how it works. All marketing businesses use […]
Digital Marketing Tips to Boost Your Brand Presence
October 15, 2018
Websites aren’t just webpages where your target audience comes to collect information about your; they are also your greatest sources […]
How Your Website Can Make or Break Your Reputation
October 12, 2018
Investing in a well-designed website is not longer an option, but a necessity. Whether you own a small, medium or […]
Facebook Algorithm Update and What Its Means for Your Business
October 8, 2018
Earlier this year, Mark Zuckerberg announced that Facebook will be modifying its algorithm once again. The new algorithm will give […]
Signs You Need A Digital Marketing Consultant To Rescue Your Business
October 5, 2018
Whether you own a startup, a small, medium or an established company, creating a digital marketing is crucial for your […]
Branded or Brand-Dead? How Your Online Image Can Affect Sales
October 1, 2018
A study conducted by Nielson shows that word-of-mouth marketing is still the most powerful and effective way to advertise your […]
Give Yourself these 4 Powerful Permissions to Succeed and to be Happy
July 17, 2018
All of us are trying to achieve happiness in some form of another. The definition of happiness and success varies […]
Self Reflections on 4th July Holiday- Don’t Be Prisoner of Your Own Thoughts
July 4, 2018
Today is 4th July. United States celebrates its independence as a country. It’s a national holiday and many of us […]
World Says Goodbye to Anthony Bourdain, but Not to His Legacy- A True Inspiration
June 18, 2018
Life is predictably, unpredictable. One moment, you have collapsed at the rock bottom and the next, you are at the […]
3 Digital Marketing Trends You Should Follow in 2018
June 4, 2018
It’s June 2018! We’re 18 years into the new millennium. Digital realm is engulfing the mankind in every aspect of […]
4 Common Digital Marketing Mistakes (and How to Avoid them)
May 27, 2018
If you are a business owner, marketing director, solopreneur, chief marketing officer or a startup, chances are that you have […]
The Importance of 3Cs in Life- Choice, Chance and Change!
May 23, 2018
Life is all about taking bull by the horn. If we don’t do it, it just passes us by. […]
Want Shocking Revelation of Law of Attraction? Read How I met John Lee Dumas (JLD)
May 20, 2018
Earlier I used to believe that there is such thing as coincidence. However, nowadays I don’t believe that it may […]
Getting Started with Digital Marketing? Don’t Break a Sweat!
February 23, 2018
When Michael Dubin launched Dollar Shave Club in early 2012, the idea that the small, independent shaving company would be […]
#1 Secret You Need to Know about Succeeding with Social Media
February 5, 2018
We are living in an unprecedented era. Today’s gig economy is about the integration of the physical and the virtual […]
Turbo-charge Your Lead Generation- How to Fix 5 Costly Mistakes that are Costing You Thousands of Dollars
January 31, 2018
In a recent Hubspot survey, 65% of business managers said that effective lead generation was one of the biggest marketing challenges they […]
Facebook Advertising- What and How
January 26, 2018
As of September 2017, Facebook has 2.07 billion active users with around 1.75 billion mobile users. These two numbers alone […]
3 Ways You Can Reinvent Content Marketing Without Looking Like An Amateur
November 15, 2017
Just like eating a healthy breakfast, having lunch at a certain time of the day, drinking plenty of water, and […]
How to Cheat at Diwali Festival and Get Away With It (Legally)
October 18, 2017
In US, during the winter time we start to think about Halloween, Thanksgiving, and Christmas. While I cherish it, I […]
Ultimate Guide to Get Started on a Blog
October 12, 2017
If you are reading this, then you are probably thinking of creating or starting a blog. If you are already […]
What Is Facebook Business Manager and Why Do I Need It
September 28, 2017
Among the many small business owners who give up on Facebook Advertising efforts, the most cited reason is they don’t […]
4 Ways To Create Value With Content: Text, Podcast, Visual Content, and Video
September 20, 2017
The mantra of major marketing companies is, “Content is king.” Today, with social media, everyone is a media company. Today, […]
Don’t Worry About Overexposure In Social Media Marketing
August 25, 2017
If we humans have learned anything over the eons, it is that repetition is critical to success in most aspects […]
Making Local Facebooks Ads Effective
August 17, 2017
In the recent past I’ve posted blogs and articles about how to get started with advertising on Facebook. I’ve talked […]
Life without Social Media: Is it Nirvana? Are We Ready?
July 25, 2017
Can you live w/o social media and still thrive? I wouldn’t have thought so but apparently you can. Watch and […]
7 sure-fire ways to social media detox and enjoy your life again
July 24, 2017
There is no denying that the social media has become an inseparable part of our lives. Interacting face-to-face or calling […]
Are You Reaping The Rewards of Facebook Advertising?
July 11, 2017
You’ve probably heard how profitable it can be to advertise on Facebook. Maybe you’ve even ventured into it without any […]
Facebook Advertising Allows For Precise Interest Targeting
July 6, 2017
Advertising on Facebook offers small business owners and entrepreneurs some of the most precise ways to reach your target market. […]
Two Top Email Marketing Segmentation Considerations
June 15, 2017
You’re well on your way to building a robust email list. Now’s the time to look at the information you’ve […]
How To Create, Cultivate and Grow Your Email List
May 9, 2017
Springtime is here and typically at this time of year our thoughts turn to new growth as the world around […]
Building Your Email List is of The Utmost Importance
May 4, 2017
If you are just beginning to explore digital marketing for your business you must turn your attention to building a […]
Is Your Culture Eating Strategy for Breakfast? 7 Tips for Digital Initiatives
April 21, 2017
Peter Drucker needs no further introduction. He is known as the father of modern management theory. His quote “Culture eats […]
5 Ways to Humanize Your Brand
April 20, 2017
Given below are 5 ways to humanize (& ultimately ignite) your brand: Listen and Participate, Don’t just Talk about Yourself- […]
Warm Up To Lead Generation for Successful Digital Marketing
April 4, 2017
If you’re new to digital marketing there’s one thing you need to do before diving in. And this advice applies […]
Get Personal and Be Content if Your Content Builds Relationships
March 30, 2017
Digital marketing is like an octopus with many arms each of which reaches out to touch your audience in a […]
Using Mobility to build Brand Affinity
March 21, 2017
I was about to leave for work. I realized that the tire was busted. I called AAA and they said […]
Billionaire Mukesh Ambani’s 5 Brilliant Tips on Success
March 17, 2017
Mukesh Ambani is India’s Business Tycoon with a net worth of $23 Billions and the owner of Reliance Industries which […]
7 Steps- Do You Know Your Unique Value Proposition?
March 17, 2017
Last week, I got my haircut in a shop called Sports Clips. I usually don’t have a preference or choice […]
Sir Issac Newton’s 2 Extraordinary Lessons
March 17, 2017
Sir Issac Newton, was a great physicist and mathematician. He is best known for his laws of motion and gravity. […]
Today, Digital Marketing is a Necessity
March 10, 2017
Whether you like it or not, if you’re in business, any kind of business, retail, pharmaceutical, legal, healthcare or not-for-profit, […]
If You’re Not Engaged in Digital Marketing You’re Missing the Digital Age
February 20, 2017
I have a question for you. Are you a dinosaur trying to do business in the digital age without the […]
Non-Profits Can Profit from Crowdfunding
February 14, 2017
In the non-profit world, fundraising is typically given the highest priority, second only to the objective of the organization’s specific […]
3 Incredible Leadership Transformation Lessons by Tom Brady
February 10, 2017
Last week, in the AFC 2017 championship game, Pittsburg Steelers were blown awayby New England Patriots. Pats won 36-17. What […]
Part 2- 10 Tips to Ignite Marketing Campaigns and Win Customers
January 12, 2017
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking […]
It’s Time for Non-Profits to Take Advantage of Social Media
January 10, 2017
Since I’ve been working with non-profit organizations, I’ve noticed a definite lack of interest in, even resistance to venturing into […]
At Last, the Secret to deal with IRS is Revealed
January 5, 2017
IRS sent us an inquiry. The notice asked to pay the penalties for the carryover amount from the prior year […]
Goodbye 2016 with Loads of Gratitude
January 5, 2017
In Aug 2016, I visited Taj Mahal, New Delhi, and Agra, with my wife and my kids. It was our […]
Life is About Possibilities, Not Problems
January 5, 2017
A cleaning lady has been coming to our house. Even though uneducated in English, she fills that void with great […]
Part 1- 10 Keys to Ignite Marketing Campaigns and Win Customers
January 5, 2017
“Make your marketing so useful that people would pay you for it.” – Jay Baer, Marketing Consultant, Speaker, and New […]
What Wikipedia Can’t Tell You About Marketing Trifecta- 5 Minute Guide
January 5, 2017
Have you come across your colleagues or friends who respond to emails better than phone calls and vice versa? Or […]
Are You Prepared to Make the Most During the Season of Giving?
November 20, 2016
As any non-profit organization knows, this is the time of year when most donations come in. Typically, this is when […]
Understand the Function of Nonprofit Bylaws
November 11, 2016
When you start a nonprofit organization you are probably far more interested in the function of your organization within the […]
Elaborating on Building The DNA of Trust in Your Non-Profit
October 17, 2016
Last month, I wrote about the importance of infusing your non-profit with the DNA of trust. I briefly touched on […]
Instill Your Nonprofit with the DNA of Trust
September 28, 2016
Trust is the fundamental building block of developing strong relationships. And, in upstart and mature nonprofit organizations alike, trust must be the […]
Digital Marketing: Infographic Tribute to Stephen Covey’s Timeless Principles
September 6, 2016
My Infographic that depicts comparisons between Digital Marketing and Stephen Covey’s (one of the) timeless principles. Hope you like it. […]
What Do You See for the Future of Your Budding Non-Profit?
August 20, 2016
Can you see what the future looks like for the non-profit organization you are just dreaming into existence? If you […]
Leadership Tips to Keep Your Non-Profit Passion Pumped Up!
August 11, 2016
You have a vision. You share the vision. You gather a small group of people who seem to share the […]
3 Ways the Zero-Based Thinking helps to Move Your Digital Needle
May 3, 2016
“Give me a long enough lever…. and I shall move the Earth.” —Archimedes It’s said that if you keep doing […]
Ability to say “No”- Can Donald Trump win GOP Nomination?
February 26, 2016
It is said that high achievers and great leaders are good at saying “Yes” but also “No”. In fact, their […]
Why Positive Mental Attitude is Important?- Be The Hunter Rather Than Being The Hunted
January 22, 2016
Every year, our group conducts an annual team meeting that is geared towards satisfying 3 goals, namely: Celebrate organizational successes. […]
