Makarand Utpat



8 Examples of Brand Influencer Marketing

From startups to multinationals, everyone can benefit from influencer marketing. It has been established as one of the most important online marketing strategies to gain the audience’s attention. A lot of A-list businesses use this marketing technique to reach a wider audience.


Why the Number of Followers Is NOT Proportionate To the Number of Sales

Brands often consider the number of followers on their social media pages as a true reflection of their success. Social media managers are constantly focusing on increasing the number of followers of their page in any way possible. The number of followers, however, does not reflect the number of sales.

What Is Marketing Funnel and How to Generate Leads?

With advancements in technology in the last few decades, marketing and digital marketing have come to the forefront helping business owners and entrepreneurs expand their reach, get in touch with existing and prospective customers, generate viable leads, and much more.


3 Metrics to Track Social Media Marketing ROI

Before the pandemic, digital marketing industry experts attributed over 36 billion USD to social media marketing campaigns. This number rose dramatically as retail businesses moved to digital platforms, resulting in a surge in online retail demand.


Ways to Recover From Google Penalties

When it comes to google penalties, the internet is replete with misinformation and users are full of FUD, i.e., fear, uncertainty, and doubt. The rapid advancement in the world’s biggest search engine has also increased the regulations on the website. Moreover, the mounting number of business listings on Google calls for drastic measures to prevent ill-marketing …

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