“People don’t buy goods and services. They buy relations, stories, and magic.” – Seth Godin
Contrary to what most businesses believe, marketing isn’t about selling a service or product. It’s about connecting with your target audience. It’s about educating them about your brand. It’s about using different ideas, concepts, and research to establish your brand as a leader in the marketplace.
But most importantly, it’s about building a relationship with your customers. And the best way to build a relationship with your customers is by establishing trust.
Here’s how you can create a trustworthy digital brand:
1. Offer Valuable Content
The saying “content is king” is true when it comes to digital marketing. Remember that your website is the gateway to your brand. It’s how visitors will convert into customers.
Remember that while social media is essential to establishing a name for your brand, without any valuable information on your website, you won’t gain followers.
Moreover, social media platforms act as a medium. They connect your target audience with your brand. And they’re used for directing your clients to your website.
So, don’t focus on just social media but also your website. Create remarkable content. Video marketing and SEO are the most powerful and effective digital marketing strategies.
According to statistics posted by Pew Research Center, 51% of adults in the U.S. turn to video-sharing platforms such as YouTube to watch how-to tutorials.
In addition, 90% of smartphone shoppers admitted to clicking on the first set of results when looking up brands online.
2. Communicate with Customers Directly
Use your social media platforms effectively. Customers don’t like brands that market services and products but don’t do anything to engage with their target audience.
Surveys show that 63% of consumers want brands to treat them like friends. Consumer interaction is essential in order to humanize your brand.
It shows that you value and appreciate your customers. It shows that you’re willing to listen to their concerns, questions, and queries.
Brands like Cisco are ideal examples of great customer service. By regularly interacting with customers and creating a strategic support network, they’ve managed to keep ahead of competitors when it comes to establishing reliable customer service networks.
Cadbury is also a great example of customer service. When one customer found a wasp in one of their chocolate bars, the company swiftly responded via Twitter and launched an investigation after contacting the customer.
It shows that even if you can’t solve all the problems customers have, by interacting with them, you can show how much you value them.
3. Go Live with Live Video Events!
From a demo video on Periscope to live Q&As on Facebook, a live event is a great way to interact with customers.
It’ll also help you connect with your customers on a personal level. You’ll get to learn more about their wants, needs, and expectations.
- What do your customers expect from your brand?
- What type of marketing methods do they prefer?
- How can you improve your services and products?
- What should you implement in your next product or service?
A live event can help you answer all these questions. You’ll also learn more about the customers that purchase your products and services.
4. Use the 7 Cs of Communication
The 7 Cs of communication are a powerful tool for establishing a strong relationship with your customers. This means your strategy should be:
Your message to your consumers should be clear. It should not be confusing. It should be complete and to the point. Your message should be relevant and considerate of your target audience’s wants and needs.
Make sure to concentrate on your customers and not just on your brand. You need to focus on what your customers want, not what you want for your brand.
Use the 7 Cs of communication to educate your customers about your services. Remember that an educated customer will make informed decisions. When your customer knows everything they need to know about your brand, they’ll be more equipped to make recommendations to loved ones. This is because they’ll be able to trust your brand.
After all, word-of-mouth marketing is still the most powerful marketing tool.
5. Encourage Consumer Reviews
Use your social media platforms effectively. Ask your followers to leave feedback and to review your services.
Remember that even if once in a while you get negative reviews, it’s an opportunity to address consumer concerns. It’s an opportunity to find out what your consumers expect from you.
But it’s also a reminder that you have to cater to the needs of different types of consumers. It’s a chance to improve your marketing strategy. But it’s also a chance to improve your services.
A good marketing strategy falls apart if your services and products don’t live up to your brand’s name. Asking consumers to leave feedback is a great way to fill the gaps and break down barriers of communication.
6. Act Responsibly
An article published by Forbes shows that consumers today prefer brands that act responsibly when it comes to socio-economic changes and the environment.
- What steps are you taking to ensure that your brand isn’t damaging the environment?
- What steps are you taking to ensure that your services are making a difference?
- What steps are you taking to educate your customers about the environment?
Millennials are very particular about trusting brands online. Creating an environment-friendly marketing strategy can show how much you value your customers’ beliefs and input.
7. Share Authentic Links
Last but not least, make sure you share authentic links when sharing content. Make sure the articles link back to a trustworthy website. It should link back to an institute or government-approved website.
This way, your customers will trust you for the latest research and information. In addition, this will also help with your SEO strategies. Google Panda & Penguin is strict about the types of links websites can share.
Fact-driven, authentic links can boost your sales by 39% percent.
When it comes to digital marketing, make sure you’re implementing the best strategies. Use these tips to ensure that you’re always on top of your game.
And last but not least, make sure to consult a digital marketing specialist who can help you devise a strategy according to your requirements. You need someone who not only understands your vigor and passion but also knows how to help bring your vision to life.
And this is where Makarand Utpat steals the spotlight. With years of experience in the industry, Utpat is dedicated to his clients, helping create clever and effective marketing strategies.
He is also an established author of several digital marketing books and has been featured on TV channels like NBC, ABC, CBS, and FOX.
Feel free to reach out to him and book an appointment today!