How to Get Started with Your YouTube Channel

A man holding a tablet with YouTube opened on it.

Be it to watch how-to videos, ASMR meditation, movies, or songs, YouTube has become the go-to option for everyone. Each of us knows at least one artist or content creator who became an internet sensation overnight by capitalizing on Yt tools. From creative advertising to the ability to reinvent themselves with changing trends, YouTubers have mastered the art of keeping their audience intrigued every second of their watch hours.

62% of online businesses use YouTube as a channel to diverse their outreach and cash on the popularity of video content. Since it’s feeding over 1 billion watch hours every day, it’s no surprise that it’s a leading search engine worldwide. It’s only second to Google and has defeated Bing, AOL,, and Yahoo!.

If you have a creative mind and content to offer or service to sell, YouTube is waiting for you. That’s precisely why, in 2020, there were approximately 37 million channels on the site and more adding to the number. Seeing the surge in YouTubers’ popularity, many novices aspire to start their channel with little direction. They’re clueless about the technicalities of doing that or ways to keep it running. Here’s a guide that’ll help you learn the ropes.

Create a Business Channel

The paranoia of entering the big game is real. You may have aspired and planned to become a notable YouTuber, but you begin to have cold feet once you’re on the saddle. It’s normal. Before you let the anxiety get to you, start with the basics. Set up a business channel.

All you have to do is sign into YouTube and go on the user icon on the top right. The gear icon will lead you to your channel’s account settings. Once you create a new channel, click on it, and voila! You’re already on the playing field.

Next, decide on a name for your channel. This can be your name, your business/brand name, a catchy title for your content, or anything under the sun. Once you hit create, you have your own YouTube business channel!

Fill In The Details

This is the part that determines whether your brand voice or content will get the traction you want or not. As we’ve mentioned already, millions of content creators exist out there already. There’s no dearth of options for viewers should they choose to move past your video. The risks are steep, but you can turn the odds in your favor by filling out the About section for your business channel wisely.

Use this space to add links to your blog or website, or social media pages if you have any. Describe what your business is about and how you expect to keep your audience engaged. This will lay the groundwork for the kind of content that’s yet to come.

Make sure you put your best foot forward because your channel’s About description will appear in many places. That’s your motto and should put into words the essence of your business/brand/content.

a person using YouTube on a tablet

Upload A Creative Cover Photo

The big banner that you see when you visit your channel is prime real estate. This is the equivalent of a brick-and-mortar store for your brand, so make sure it’s attractive, creative, and legible. The cover photo that goes up here can be as extravagant or minimalist as you like; either can convey what you feel or preach from your platform.

The focus, however, should be on the brand itself. The colors, fonts, and sizes you use to style your cover photo will determine what a viewer takes away from your channel when they first set eyes on it. But while you’re at it, don’t forget that YouTube has strict plagiarism rules. Don’t use images with copyright claims; you don’t want to get a warning or ban in your first month.

YouTube also has a size restriction and image resolution for cover photos. Make sure the picture you upload is within those boundaries.

Study Your Audience

You’ll have to tailor your content according to the target market to maximize reach. This formula also works in reverse because you can only create the content that you’re most comfortable with and viewers are free to choose to watch it. That way, you get the audience for your content that shows a liking for it.

In either case, you need to know your audience if you plan to stick in the long haul. Study their preferences and see what variation and form of your content do they most prefer. Does adding subtitles to your videos or making playlists increase watch hours? How can you make the headlines more catchy? Do tags improve your outreach? Does using background music help? See how all these details come into play when you post a new video and pick up the cues for your next one.

Also, adaptability is key if you want to keep your audience hooked to their screens. Make sure you follow all the newest trends and implement them in your content to stay relevant.

Create a Channel Trailer

How do you decide if an upcoming movie is worth a watch? That’s right; you watch the trailer.

Trailers are fundamental to the marketing campaign. They offer glimpses from the production and the best shots of the actors in action. This gives the audience a taste of what the direction, acting, screenplay, and graphics will be like, and decide whether to book cinema tickets in advance.

Your channel trailer works similarly. They’re short and great for introducing your face, voice, and brand to your audience. It’s an excellent way to break the ice and enter the YouTube scene with a warm greeting and anticipation for the upcoming content.

All of this can be a lot to take in. If you’re new to digital marketing and need an expert’s opinion on your new YouTube channel, get in touch with us.

Makarand Utpat is a digital marketing consultant and knows all things digital marketing and helps businesses implement effective strategies to gain traction on your YouTube channel.

Contact Makarand Utpat for more information today.

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