So you’ve launched a new business and have a website ready to establish your online presence. That should be enough to generate leads and increase sales, right?
Most business owners understand the need to launch a website, but they don’t realize what it takes to make a website effective. Unless your website is fully optimized and has features that encourage users to make a purchase, it’s not going to do much for you.
Websites have the potential to become powerful sales machines with the right navigation tools, information, and features.
Check out these pro tips for a killer website:
1. Make SEO a Priority
It’s 2021; if you haven’t invested in SEO marketing, you’re losing out on major business opportunities. The digital sphere is incredibly competitive; unless your digital marketing game is strong, you’re going to have a hard time keeping up with the competition.
Studies show that 97% of users search for local companies online, which is why you must make sure yours shows up on search engine ranks.
Research also shows that 75% of internet users stick to the first page of search engine results. By investing in SEO, you can make sure you’re on the first page and increase your brand’s online visibility.
2. Make It Mobile-Friendly
More than half of online searches are carried out on smartphones. Knowing this, Google now prioritizes mobile-friendly websites. Responsive websites rank higher on search engine results compared to those that aren’t mobile-friendly.
3. Invest in Content Marketing
A surefire way to stay on top of Google is to invest in content marketing. Businesses often make the mistake of undermining the significance of high-quality content that adds value to their website.
Websites that contain relevant, up-to-date, and engaging content rank high on search engines. Building a network of inbound and outbound links boosts search engine rankings and drives traffic to your website.
4. Treat Your Website Like a Storefront
In the online world, your website is the first point-of-contact for potential customers. Your website should function like a brick-and-mortar store. Your products should be available to see, and all the descriptions must be clear. Your website should provide all the information a customer needs to make a purchase—like the sales staff at a regular store!
If you want to learn more about how digital marketing can take you a step closer to your business goals. Hire Makarand Utpat, a digital marketing consultant! Makarand knows all things digital marketing and helps businesses implement effective strategies that convert websites into a sale-making machine!
Contact Makarand Utpat today.