Makarand Utpat

Marketing 101

Part 2- 10 Tips to Ignite Marketing Campaigns and Win Customers

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock , Vice Chair, GE In the article  Part 1-Ten Keys to Ignite Marketing Campaigns and Win Customers, I touched upon 10 tips on high-level. In this blog, …

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Part 1- 10 Keys to Ignite Marketing Campaigns and Win Customers

“Make your marketing so useful that people would pay you for it.” – Jay Baer, Marketing Consultant, Speaker, and New York Times Best Selling Author of Book “Youtility” In the article What Wikipedia can’t tell you about Marketing Trifecta, I talked about the three pillars of Marketing Trifecta or Marketing Power Trio (Market, Message, and …

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What Wikipedia Can’t Tell You About Marketing Trifecta- 5 Minute Guide

Have you come across your colleagues or friends who respond to emails better than phone calls and vice versa? Or do they respond to face-to-face conversations better than emails and vice versa? Or respond to you on Whatsapp better compared to calling them? Or in some cases, certain individuals respond to both the phone calls …

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Digital Marketing: Infographic Tribute to Stephen Covey’s Timeless Principles

My Infographic that depicts comparisons between Digital Marketing and Stephen Covey’s (one of the) timeless principles. Hope you like it. Drop me a note and let me know what you think. I would love to hear your thoughts. Makarand Utpat is a digital business expert, blogger, and a published book(s) author (or coauthor) on leadership, …

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