What Is Marketing Funnel and How to Generate Leads?
With advancements in technology in the last few decades, marketing and digital marketing have come to the forefront helping business owners and entrepreneurs expand their reach, get in touch with existing and prospective customers, generate viable leads, and much more.
Large corporations are always on the lookout for new tactics and strategies to boost their sales and generate leads that’ll help increase their profit margins even further.
If you’re new to the world of marketing you might find it difficult to find your feet in the industry, but fret not; I, Makarand Utpat, an experienced marketing coach can help solve all your issues.
In this blog, I’ll break down everything you need to know about the market funnel, the lead generation funnel, and how you can create one and watch your business soar to new heights.
What is a marketing funnel?
In simpler terms, a marketing funnel is a process or visual representation of conversion. It’s all about turning a visitor into a paying customer. It takes into account all the steps a prospective customer takes from when they first find out about your brand, products, and services to when they finally decide to become a client.
Marketing funnel steps
A marketing funnel can be broken down into four steps to help you understand better. The first step is grabbing a prospective customer’s attention with an intriguing social media post, advertising campaign, or word of mouth from a loyal existing customer.
This step requires actively investing in your social media presence, coming up with creative advertising campaigns, and ensuring your current customers are satisfied with your products and services.
The next step is piquing their interest with your problem-solving services and products, leaving them wanting to learn more about your brand and everything else it has to offer. You may need to work on a buyer’s persona, find out the day-to-day issues they face, and how you can help them with your products or services.
Thirdly, we have desire, this is where the prospect has done their research on your brand and is ready to convert into a paying customer.
Lastly, we have action, or the act of buying your products and services, signing up for a demo, or any other action you want them to take. This can vary greatly from business to business and industry to industry, depending on the kind of services and products you’re trying to sell.
If you’re selling tangible goods, you’ll want your customers to purchase the items and if you’re selling intangible services you can have them sign up or book an appointment.
Types of marketing funnels
While we’re on the subject of marketing funnels, let’s break down the types of marketing funnels that start mainly from some kind of marketing campaign. This can include anything from PPC ads (pay-per-click), video content, content marketing, social media campaigns to real-life advertising.
Since, the first step of the marketing funnel is grabbing a prospect’s attention, running an effective ad campaign should be your number one priority.
Other types of conversion funnels include email funnels, sales funnels, video marketing funnels, webinar funnels, and many more. It doesn’t matter what you decide to call them, the end goal remains the same ─ turning visitors into paying customers.
What’re the benefits of marketing funnels?
As mentioned earlier, the purpose of marketing funnels is to see the number of steps a prospective customer has to take before they turn into a viable lead. But that’s not the only benefit this essential aspect brings to the table.
It allows access to crucial data and information that can be further analyzed to see where you’re losing visitors and how you can fix these issues. With a marketing funnel report in your hand, you’re able to gain better insights into your marketing strategies, what ad campaigns work better to attract customers, and how you can turn them into paying clients.
Most funnels include site visitation, trial periods, using products or services, and finally paying full price for what you’re offering. The trial step allows you to weed out any issues or problems with your products and services, especially if notice you’re losing clients after this stage.
If your prospective customers don’t like whatever you’re offering during the trial period, chances are they’re less likely to convert into paying customers. You can use this data to upgrade your products, find out what the issues are and how you can better satisfy customers.
You could also carry out further market research to ensure you’re marketing your products to the right audience or provide helpful tutorial videos to teach people how to use your products properly.
How to create a lead generation funnel
If you want to learn how you can create a lead generation funnel, here’s my quick guide to help you through the process and ensure you’re able to convert most if not all your visitors into paying customers.
First things first, you need to create brand awareness. If people don’t know about your business, its products, and services, they’re obviously not going to pay for anything you have to offer. With how powerful and influential the internet is, having an active online presence will definitely keep your ROI looking positive. Start a blog, website, or social media page to showcase everything you have to offer and increase your target audience.
Next, use CTA (call to action) for all they’re worth. You can end your blog with a link, message, or button that leads people straight to your website, landing pages, or services. It’s an effective SEO tool used by many brands, bloggers, and companies to increase online traffic.
You can then use this opportunity to further hook the visitor in, provide information on everything your brand offers, and even create value for them by offering discounts, promotions, and free trials. This way the visitors will be more intrigued to try out your goods.
For free offers and promotions, you can also have your visitors fill in a simple form that includes their name, email, and other necessary information, becoming a new lead for you and your brand.
Learn more about marketing and lead generating funnels
If you want to learn more about marketing and how it can help you generate viable leads, visit my website.
With several years of marketing and digital marketing experience under my belt, I, Makarand Utpat, can help you and your business find success in a dynamic and unpredictable industry. My viable services will ensure you’re able to establish an online presence with my unparalleled SEO and SEM strategies.
Book a free consultation with me today!